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By Larry Short

Have you ever wondered why John 1 refers to Jesus Christ as “The Word?” That’s a very unusual way to describe Someone, when you think about it.

I suspect that in calling Christ “The Word,” John is giving us an important clue as to the nature of God. He is telling us that it is in God’s nature to reveal, to express Himself to His creation, to communicate. Christ is the “image of the invisible God.” As we gaze upon Jesus, we come to understand what God is like. He is God’s expression or communication of His nature to us.

Communication is extremely important to our lives, to our survival, to our health and happiness. Through communication we experience the world around us and come to understand our purpose.

As the Strategy Team was considering how to move our church toward the vision God has for us, we recognized the important role that accurate, timely, and compelling communication would play in achieving our goals. Hence effective communication became the first of five key objectives we decided would require focus in our five-year plan.

In order to identify and achieve key SMART goals within the first year, we have formed a team comprised of our webmaster, Dan Amos, our associate pastor, Brian Sharpe, our church secretary, Julie Pace, and myself. This team has begun meeting and working on a number of SMART goals, including:

  • Devising and conducting a survey of our membership to better understand how effective our current communications efforts are, and how we could develop more effective communications efforts.
  • Evaluate and enhance our church’s web presence (including homepage and Facebook) to communicate more effectively.
  • Evaluate other forms of communication, such as our email newsletter, pulpit and audiovisual communications, printed brochures, and signage.
  • Explore new avenues of communication made possible by recent technologies (such as text messaging and social networking platforms).

What is a SMART goal? It is one that is specific, measurable, attainable, realistic and timely. Ministry leaders will be setting SMART goals for each of the five objective areas: Communication, Assimilation, Community, Spiritual Transformation, and Holistic Outreach.

In upcoming Last Words, we will dig into each of the remaining four objectives separately. So, if you are interested in how “assimilation” will make a lasting impact on the life of our church, tune in next week!

In the meantime, I want to leave you with two thoughts about effective communication:

  1. It is redundant. Different types of communication affects different people differently. In our church the pulpit is a key tool of effective communication. But we employ other forms of communication as well to support the message we are seeking to communicate. We encourage you to avail yourself of all the tools we are seeking to create in order to communicate effectively.
  2. It is two-way. Accurate communication depends on willingness to both give and receive feedback. Without feedback, we might assume we’ve communicated something well; but the person to whom we have “communicated” has no idea what we’ve been trying to convey. Please bless those who lead the various ministries at our church by providing them with constructive and timely feedback.

We’d love to hear your feedback about the direction that our church is going, about our vision and strategy. What questions do you have? How is God working the “KNOW, GROW, GO” vision into your life? Please share your thoughts on email or talk with any elder.

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